2-bedroom lakeside · Varenna

Airbnb listing for 3 months · 8 bookings · competitive position analysis

DEMO · SAMPLE DATA

Listing score68/10012% above area average

Photos64 quality, 2 need improvement

Description420 charsinsufficient, +180 recommended

Bookings/week2.7+18% if description improved

Score by area

Photos
3 quality, 1 blurry, ordering not optimal

65/100

Title
"2-bedroom lakeside" generic, not differentiated

48/100

Description
Too brief, missing amenities and key details

58/100

Amenities
Listed well, 8/9 vs competitors

88/100

Price
€95/night: fair, not maximized for season

72/100

Policies
Strict cancellation, no pets: lose 25% of leads

52/100

1. Rewrite title include "lake view" and "historic center" (suggested: +22% search clicks)
High impact

+5.1%

2. Change cancellation strict to moderate (loses only 4% of days, gains 18% bookings)
High impact

+4.8%

3. Add 180 characters to description: lake-view details, restaurants 50m away, parking included
High impact

+3.2%

4. Move blurry photo (bedroom, currently 3rd) to end, move balcony shot to 2nd
Medium impact

+2.1%

5. Reshoot common space photos if available (bar corner, terrace): add 1–2 images
Medium impact

+1.8%

6. Allow pets with surcharge (€15/night per dog): expand market
Low impact

+0.6%

Your listing6 photos, text 420 chars, €95 avg, strict cancellation

Competitor 18 photos, text 620 chars, €88, moderate · 4.8★ · 22 bookings/year

Competitor 27 photos, text 510 chars, €105, flexible · 4.9★ · 31 bookings/year